It has this fun event call Sneak Attack where unsuspecting Etsy shop gets "attack" with loads of sales. There is a sponsor , I assume the lady or gentleman who has nominated the store and the attack is at a specific time. The shop would be announced on the site at a given time, you need to check the site regular to see which store is choosen. HOW FUN! Yay! Do join in! The next "attack" starts approx 3 pm EST on 20th February!
To join their mailing list , click here http://www.handmademovement.com/faq.html#mailAnchor.
Scroll down and you should see the instructions how to join.